Your Pajamas Should Be At Least as Nice as the Rest of Your Wardrobe
With just a few simple notions, Lady White Co. solved the issue of "basic" clothes. Enough treating essential garments as an afterthought and enough so-called "elevated basics" that are hardly elevated and plenty basic. For over a decade, Lady White has proposed an uncomplicated and obviously cool wardrobe of classics reconsidered from the ground up.
That philosophy carries over quite neatly to clothes worn to bed.
Cut relaxed and single-tone, Lady White's "Sleepers" have the modernist feel of a space-fleet uniform you'd see on Star Trek.
There's clear design language in specifics like the top's V-neck, boxy form, and elasticated hem, a balance of volume that parlays into a shirt wearable anytime, anywhere. And the pants, subtly abetted by nice touches like bar-tacked pockets and an on-seam faux fly, are too advanced for any ordinary sweatpant to compare.
And because they're both cut from lightweight wool, they're temperature-regulating and resistant to smells, bacteria, and wrinkles.
Yes, Lady White's American-made wearables retail for $440. But these are garments for life, made as nice as anything else in your wardrobe. Think of them less like pricey PJs and more like a stylish matching set that can be worn anywhere, including to bed but also to the corner store or brunch.
The Lady White difference is parseable only to the studied observer, defined by details impossible to observe from afar. For instance, its signature T-shirts and jersey sweats are cut from bespoke textiles woven of specially grown organic fibers made ethically and intelligently. You may recognize the cuts as smart but how could anyone pick up on the really small stuff without some serious study? That's okay, of course. Truly good design blends so naturally into real life that it's easy to overlook.
But if you know where to look, the good design in Lady White's work becomes obvious. Its take on the two-piece pajama set is a veritable case study.
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